58301 Communication Practice Project
58301 Communication Practice Project
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Assessment task 1: Essay
Objective(s): a, b, d and e
Weight: 30%
Task: Identify at least one organization or individual that has creatively negotiated the opportunities and challenges that communication industries face in the 21st century. Write a 2000-word essay based on the following:
How has this individual or organization demonstrated a creative response to the opportunities and challenges that characterize the communications landscape in the 21st century?
You may choose any of the following: a website; a news source; filmmakers or actors; musicians; examples from PR or advertising; journalists; advocacy, political or NGO groups; bloggers or ‘influencers’; or writers. NB: choices that fall outside these parameters are permitted provided they are discussed and approved by the tutor
Length: 2000 words
Due: Week 5
Due 2 September 5pm. Please submit electronic copy only to the Turnitin link on UTSOnline.
Criteria
linkages:
Criteria Weight (%) SLOs CILOs
Quality of argument & analysis 40 a, b, d, e 2.1
Pertinence and depth of research 30 d, e 2.2
Clarity of writing & structure 30 e 6.1
SLOs: subject learning objectives
CILOs: course intended learning outcomes
Further
information:
At least 10 academic sources (beyond the set readings) are required for this assessment.
Assessment task 2: Group Project
Objective(s): a and c
Weight: 40%
Task: Choose a current issue or topic that is relevant to a millennial audience. Considering VICE’s various 27/07/2016 (Summer 2015/16) © University of Technology Sydney Page 6 of 8
Task: Choose a current issue or topic that is relevant to a millennial audience. Considering VICE’s various channels, create a communication product that effectively responds to this issue or topic by creating a product (or suite of products) that could be:
Published and/or embedded in any one of VICE’s channels OR 1.
Support VICE’s promotional efforts
This production could include (but is not limited to): a piece of journalistic reportage; a creative writing piece; a new channel or format launch; an advertising campaign; a podcast; a website; a publicity campaign; an event plan; talent and influencers target list & plan; a media kit; a short film; OR a combination of any of the aforementioned.
In addition to the production piece (or pieces), groups must submit a collectively authored 1000-word rationale that explains how the production responds to the brief. This rationale should set out: which of VICE’s channels the product is designed for (and why); how the product appeals to the target audience; how the product showcases creativity and/or originality; and how the product utilizes the contributors’ various skills and combined knowledge.
Please note that groups are required to ensure each member contributes equally, and has his/her input acknowledged. In terms of an appropriate amount of work per person, and per project, aim for the following (depending on what your group chooses to produce): Written material: 1000 words per person
Video/screen material: 5 minutes
Audio material: 5 minutes
Web design: shell produced on WordPress or similar Products that fall outside these guidelines are permissible, pending consultation with your tutor.
NB: All submissions must be electronically produced & posted to the submission folder that will be placed on UTSOnline.
Please note that groups may choose to submit either one product, or a suite of products that cohere around a specific narrative or concept; in the case of the latter, please liaise with your tutor & adjust the above guidelines (e.g. word length, video length etc.) accordingly.
2.
Due: Week 9
Due 7 October 5pm. Please submit Rationale & Group Project according to the submission guidelines that will be provided through UTSOnline.
Criteria
linkages:
Criteria Weight (%) SLOs CILOs
Relevance to issue 20 a 2.2
Originality of concept 20 c 2.2
Technical proficiency; 20 c 6.2
Relevance to audience 20 a 6.1
Appropriate use of creative elements 20 c 2.2
SLOs: subject learning objectives
CILOs: course intended learning outcomes
Assessment task 3: Critical Analysis
Objective(s): b, d and e
27/07/2016 (Summer 2015/16) © University of Technology Sydney Page 7 of 8
Weight: 30%
Task: Consider the summary results of the survey, nominate ONE finding that you find particularly interesting, surprising or critically significant and answer the following question:
How does this result reflect at least one dominant trend and/or development in contemporary communications?
You may discuss (but are not limited to) any of the following: digital convergence; commercialization;
globalization; generational trends; individualization an/or customization; growth of social media;
self-branding; citizen journalism; the ‘visual turn’; or micro-celebrity.
Your response must be supported by integration of relevant academic research. NB: Topics that fall outside this list are permitted, provided they are discussed and approved by your tutor.
Length: 1000 words
Due: Week 11
Due 21 October 5pm: please submit electronic copy only to the Turnitin link on UTSOnline.
Criteria
linkages:
Criteria Weight (%) SLOs CILOs
Depth and pertinence of research 30 e 2.1
Clarity of Explanation 20 e 6.1
Accuracy of Referencing 10 e 2.1
Quality of Argument & Analysis 40 b, d, e 2.2
SLOs: subject learning objectives
CILOs: course intended learning outcomes
Further
information:
At least 5 academic sources (beyond the set readings) are required for this task.
