Advertising and the ideology of consumption

 Examine advertising’s role within the capitalist system and its relationship with the culture industry – how it fosters false consciousness, and contributes to the standardization of cultural life and consumers. Have your own advertising examples and analyze what specific ideology/social value does it embody? (Do not take on the topics such as how does alcohol or tobacco advertising affect on people’s consumption habits, the impact of the fast food commercials on child obesity, or the marketing strategies of Dove’s advertising campaign. Do not focus on the marketing effectiveness of advertising.) Academic Level : Bachelor Paper details READ IT PLEASE.SHOULD BE AN ARGUMENTATIVE PAPER Reference Requirements: Sources/References: • You are required to apply the concept/theory/argument you learn from our class into your paper. You must have a minimum of 4 academic sources, and at least 1 from course readings. You are not allowed to use Wikipedia as your sources. • You may use non-academic sources (for example, corporate or organizational websites, newspapers, trade books) in supplementary research, but these do not count as your academic references. Non-academic (non-peer reviewed) sources CANNOT be your primary resource. Media sources (newspaper articles, letters to the editor, TV clips, YouTube videos, radio broadcasts, podcasts, etc.) are strongly encouraged – in fact,  use them – and must be cited fully and correctly. For anything you access via the web, an access date must be provided. !!!!!!!!One of the source that you have to use is C.C. Herman and Chomsky (1998). “A Propaganda Model” in Manufacturing Consent: A Political Economy of the Mass Media New York: Pantheon, 2-35. and 4 additional academic sources that you have to find.!!!!! The paper should be 1950 words long