Article Analysis

Starting with the ‘PrivateFly’ article by Lucy Fisher below.

Write a single 3000 word report on the following:

1.    
Whilst synthesising and applying your academic reading, to information you find about PrivateFly, carry out a ‘Life-cycle’ study of the business, which critically analyses its development, from its past (including conception) to the present. (2000 words)

2.    
Then continue with a discussion on PrivateFly’s future growth potential that takes into consideration the possible difficulties that might be faced managing this. (1000 words).

Throughout, be sure to define your terms as you go.

More background research will be needed. Include extended secondary research about the company and the company’s own website http://www.Privatefly.com/. Work must also be blended with and supported by appropriate syllabus related academic reading

 

All work must be fully referenced, using Harvard Referencing to acknowledge sources. This is important in distinguishing between other peoples’ thoughts and ideas compared to your own. Point size 12, Times Roman, single line spacing, with clear paragraphing, section numbering and headings, subheadings and page numbering. Executive Summary to be included in the overall word count, however, Table of Contents, Figures, Tables and other Appendices can be used without effect on word count (But only for supporting material and not as a means to increase word count).

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