Objective(s): a, b, d and e
Task: Identify at least one organization or individual that has creatively negotiated the opportunities and
challenges that communication industries face in the 21st century. Write a 2000-word essay based
on the following:
How has this individual or organization demonstrated a creative response to the opportunities and
challenges that characterize the communications landscape in the 21st century?
You may choose any of the following: a website; a news source; filmmakers or actors; musicians;
examples from PR or advertising; journalists; advocacy, political or NGO groups; bloggers or
‘influencers’; or writers. NB: choices that fall outside these parameters are permitted provided they
are discussed and approved by the tutor
Length: 2000 words
Due: Week 5
Due 2 September 5pm. Please submit electronic copy only to the Turnitin link on UTSOnline.
Criteria Weight (%) SLOs CILOs
Quality of argument & analysis 40 a, b, d, e 2.1
Pertinence and depth of research 30 d, e 2.2
Clarity of writing & structure 30 e 6.1
SLOs: subject learning objectives
CILOs: course intended learning outcomes
At least 10 academic sources (beyond the set readings) are required for this assessment.