Please, answer the questions in (less) than 1,000 words (per question).
- According to the case, it seems like the companies such as Google, Mercedes-Benz are leading the charge in the development of self-driving cars. However, according to Fortune Magazine, in their October 14th edition, companies such as GM, Google, Ford, and Bosch, are leading the hiring of people for their self-driving cars divisions. Assuming that you work for a company such as Chrysler, could you please describe the new product development strategy for autonomous vehicles?
- If you were responsible for the new product development process, could you please describe your approach to a new self-driving car? Which features are more important? Why?
- Could you please describe the target consumer for your new self-driving car? How will be your primary competitors?
- In regards to the product launch, how would you bring to the market your new self-driving car? Would you have an ideal deadline? What market