Week 6 – Assignment: Choose a Strategy for your Strategic Plan
In Chapter 10, Tracy discusses four timeless and central concepts in strategic planning. They are: specialization, differentiation, segmentation, and concentration. These concepts are essential to a successful business. Understanding, then adapting to dramatic changes in these concepts will most often lead to successor or failure. Therefore, carefully consider these concepts as a unifying theme in your choice of a planning strategy. Write an assessment that identifies, and then describes which of the four generic strategies would best fit your company
Cost versus differentiation
Internal process driven
Be sure to discuss specifically how this strategy will be utilized to achieve the organization’s vision, mission, and values. Then, justify the reasons you chose this particular strategy, including why this best fit the company. Be sure to address how this strategy aligns with your customer and competitor analyses.
Support your paper with a minimum of three scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 5-7 pages, not including title and reference pages
Your proposal should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect graduate-level writing and APA standards. Be sure to adhere to Northcentral University’s Academic Integrity Policy.
Oct 21, 2018 11:59 PM
External Resource (S): Books and Resources for this Week
Tracy, B. (2015). Business strategy (The Brian Tracy success library). New York: AMACOM.
Read Chapters 11, 12, 13, and 14
Goddard, J., & Eccles, T. (2013). Why some companies consistently outperform their rivals.
Johannessen, J., & Skelsvik, H. (2013). The systemic leaders: New leaders in the global economy.
Malekpour, S., de Haan, F. J., & Brown, R. R. (2016). A methodology to enable exploratory thinking in strategic planning.
Amankwah-Amoah, J., & Zhang, H. (2015). “Tales from the grave”: What can we learn from failed international companies?
Supplemental (External) Resource
NB: PLEASE BE SURE TO USE THESE RESOURCES (FIRST) ABOVE, IN ADDITION TO OTHERS YOU MAY FIND IMPORTANT