Can and should the marketplace be inclusive to all consumers?
Can and should the marketplace be inclusive to all consumers?
‘Can and should the marketplace be inclusive to all consumers?’
Picking a specific industry of focus, discuss the above statement with reference to the topic of marketplace inclusivity/ exclusivity explored within the workshop programme, offering real-life examples to support your stance.
Consumer purchasing behaviour: An investigation of the UK mature women’s clothing market, Birtwistle and Tsim (2005)
Towards A Better Understanding of the Low-Income Consumer, Hamilton and Catterall (2005)
Consumer vulnerability and exclusion: A study of carers in the tourism marketplace, Hunter-Jones (2010)
Understanding Markets as Online Public Places: Insights from Consumers with Visual Impairments, Kaufman-Scarborough and Childers (2009)
Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets, Scaraboto and Fischer (2013
