Case #21 – Mondelez International – confectionary company
Case #21 – Mondelez International – confectionary company
1. Describe the 5 competitive forces in the industry. 2. Draw up a strategic plan of this industry. Include all major players. 3. What are the key success factors in this industry? 4. Which of the five generic strategies best describes the organization’s strategy? Why? 5. Please provide your own recommendations for the organization.
