changing consumer culture and how branding strategies of large corporations have changed along.

watch a documentary film “No Logo”, based on best-selling book by Naomi Klein. The film discusses changing consumer culture and how branding strategies of large corporations have changed along. Technically, branding and consumer culture have co-evolved together. Branding is a highly debated thing in marketing; while some people live their lives through brands, others are against big corporate brands. The documentary video tells such a story from a critical light. Your job is to 1) watch the video, and 2) write a journal to reflect to it. For example, in your journal you can address one of the key messages of the documentary (no space trend, no choice trend, no jobs trend, no logo trend) and how relevant such message is nowadays. • Link to the documentary: https://www.youtube.com/watch?v=6ZpnZ6s6NWM