Communication Plan
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Summary:
Strategic Communication Strategy Students are to complete the following communication plan for an organisation and issue of your choice. Students are to do a SWOT and risk analysis to identify a key issue facing the organisation. They must identify a key public and present a communication plan using the template below. They are also to complete an IA3 analysis of the issue. |
Organisation: | ||
Issue: | ||
Reputation goal | ||
Relationship goal | ||
Task goal | ||
Key public | ||
Approach and reasoning. | ||
Awareness objective | ||
Strategy one | Tactic | |
Strategy two | Tactic | |
Strategy three | Tactic | |
Acceptance objective | ||
Strategy one | Tactic | |
Strategy two | Tactic | |
Strategy three | Tactic | |
Action objective | ||
Strategy one | Tactic | |
Strategy two | Tactic | |
Strategy three | Tactic | |
Public two | ||
Approach and reasoning . | ||
Awareness objective | ||
Strategy one | Tactic | |
Strategy two | Tactic | |
Strategy three | Tactic | |
Acceptance objective | ||
Strategy one | Tactic | |
Strategy two | Tactic | |
Strategy three | Tactic | |
Action objective | ||
Strategy one | Tactic | |
Strategy two | Tactic | |
Strategy three | Tactic | |
Public three | ||
Approach and reasoning . | ||
Awareness objective | ||
Strategy one | Tactic | |
Strategy two | Tactic | |
Strategy three | Tactic | |
Acceptance objective | ||
Strategy one | Tactic | |
Strategy two | Tactic | |
Strategy three | Tactic | |
Action objective | ||
Strategy one | Tactic | |
Strategy two | Tactic | |
Strategy three | Tactic | |
Public four | ||
Approach and reasoning . | ||
Awareness objective | ||
Strategy one | Tactic | |
Strategy two | Tactic | |
Strategy three | Tactic | |
Acceptance objective | ||
Strategy one | Tactic | |
Strategy two | Tactic | |
Strategy three | Tactic | |
Action objective | ||
Strategy one | Tactic | |
Strategy two | Tactic | |
Strategy three | Tactic |