Competitor/SWOT Analysis;Competitors: Who do you see as your primary competitor(s)? What do you expect them to do and how do you defend against those moves? b. Examine the strengths, weaknesses, opportunities and threats your firm faces.

 Competitors: Who do you see as your primary competitor(s)? What do you expect them to do and how do you defend against those moves? 
b. Examine the strengths, weaknesses, opportunities and threats your firm faces.