Critical Analysis Essay- Development of a Balanced Scorecard

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You are required to write an essay on the balanced scorecard and its uses.
Apart from the Introduction (5 marks) and the Conclusion (5 marks), you should answer the following questions.
1. What is the Balanced Scorecard? (10 marks)
2. Briefly describe its historical development. (20 marks)
3. Outline the academic research on the usefulness of the Balanced Scorecard? (40 marks)
4. Describe how the use of the Balanced Scorecard could assist a company in its assessment of whether to acquire another company. (20 marks)
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Things to note:
1. You should use the A-CA-R strategy (Use Argument, Counter-Argument, and Rebuttal for addressing #3 and #4) in constructing your essay.
2. Refer to AT LEAST 10 Peer Reviewed Articles / academic journals.
3. The purpose of this essay is to practice your independent learning and research skills, together with your academic writing. We want you to use your initiative to investigate the current knowledge and thinking with respect to the essay topic.
4. Please ensure that you conform to the word limit for this essay. The word limit is 1500 words with word count penalties applying after a margin of 10% has been reached – i.e. in this case 1650 words. Please note that the word count includes all headings and all references (including the reference list at the end of the essay).
5. Please provide the actual links to the sources you used in your reference list.
6. Plagiarism check will be done through Turnitin software.
Marking Criteria:
– The quality of the answers to all questions.
– The quality of the logical arguments in relation to the components of the question and evidence that A-CA-R has been used where appropriate.
– Research from quality academic sources.
– Application of concepts, theories and frameworks.
– Appropriate referencing; 10 Peer Reviewed Articles / academic journals
– For referencing, refer to a specific page (e.g. pp.21)
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Key steps:
1. Understand questions and context
2. Conduct research and analyze the situations
3. Develop possible situations and evaluate options
4. Recommend a course of action and argue for it
1.Understand questions and context
1) What is happening?
2) When?
3) Who is involved?
4) What are the facts?
5) Do we have additional information about case?
What is our deliverable? -> based on the particular case, you may want to ask:
1) Argue for one position
2) Choose between a set of options
3) Generate a set of options yourself and form a recommendation
2. Conduct research and analyze the situations
1) Find out more about what happened
2) Research similar situations
3. Develop possible situations and evaluate options
1) Identify the problems
2) List each option in which this problem can be achieved
3) Evaluate benefits and drawbacks of each option
4) Recommend and argue or the best option
4. Recommend a course of action and argue for it
1) Use qualitative research
2) Apply key concepts and framework
3) Use A-CA-R format
(Argument, Counter Argument, Rebuttal)
*Do not use A-CA-R in every single paragraph, but only in paragraphs where it is applicable

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