Current Marketing Issue

Each group (maximum of four members) will choose one of current issues in marketing (of your choice) (preferably digital marketing)for the research paper and presentation. The topic of the research has to be current and interesting as well as innovative. Each group will present in-depth information on the subject, including how the topic is applied to a specific company, product, service, market in particular situations, organizations etc. PLEASE BE SPECIFIC. Also talk about implications of your topic as it relates to the economy or the market or the company etc.

 

Format specifications:

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Cover page (Title, Your Name and ID)

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Font type: Times Roman

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12-15 Pages

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1.5-Spaced

·      
12 – Point Font

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Standard Margins

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APA Style

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A – Level (centered, underlined, all caps) for major headings

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B – Level (centered, underlined, first letter of each word capitalized) for minor headings.

 

Presentation (10%)

 

The presentation should consist of a 4-6 page paper and/or a 5-10 slide power point summarizing your topic. PLEASE BE CREATIVE. 

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