Develop an appropriate mission statement for Celtic Renewables

Create a mind map showing how the main themes and concepts from Block 1, ‘Big ideas in organisations’, relate to each other.

Part A

Question 1: This question asks you to do two things, 1) develop an appropriate mission statement for Celtic Renewables and 2) evaluate your mission statement. Mission, vision and values are covered in Block 1, Session 4. As well as the online session, you will have also read ‘Reading 1: The marketing concept’ by Harris (2017). Within Session 4, activity 4.3 explores the mission statements of some well-known brands. Neither the case nor the Celtic Renewables website give you a specific mission or vision statement, but there is enough information on their approach to business and an outline of their strategy. This should give you enough material to create your own logical and sensible mission statement. In Activity 4.4 you were introduced to Wilson and Gilligan’s “six tests of a successful mission statement”, which are also discussed in Reading 1, pages 12-13. This will provide the framework for your evaluation, but it is important to support your answer with appropriate evidence from the case and company website. There is no set word limit for any one question, but the marks allocated to each question will give you a clue.

Question 2: In Block 1 you have covered both traditional and new approaches to financial funding. Traditional forms of funding are covered in Block 1, Session 13 and new financing channels are covered in Block 1, Session 14. In addition, you will have read the document ‘Raising finance – small and medium-sized organisations’ (Oliver 2017).This question is asking you to identify and describe five alternative forms of funding that Celtic Renewables might have used and to discuss their relative merits. Given that sources of funding tend to increase as businesses become more established, your answer could consider how the various sources of finance link to different stages of Celtic Renewables’ growth. You should support your answer with supporting evidence from the case study. Question 3: Block 1, Session 15 and Session 16 cover a wide range of macroeconomic threats which could be applicable to Celtic Renewables. These sessions will have introduced you to the significance and the influence of the external business environment for the organisation, and the role played by the business cycle. In addition, these sessions covered some of the issues that help or hinder growth. Your answer should identify five such issues and explain how they might specifically impact on Celtic Renewables, using information from the case study to support your answer.