DISTRIBUTION & MARKETING PLAN.

 DISTRIBUTION & MARKETING PLAN Session Long Project You will create a final a marketing project using assignments you created during the class. It is not necessary to create new content other than an introduction and conclusion for the project; but you are required to address comments provided by your faculty member and make updates accordingly. Using the template provided, complete the comprehensive SLP for MKT501. Since you have a series of different references lists for each assignment, you will need to combine them for this submission. To make the work flow better, add a sentence at the end of each section or the beginning of the next to connect them. SLP4: Strategic Marketing Plan Product Overview Product/Service Overview (used in your discussions) Customer Profiling Module 1: Week 1 Discussion Post. Messaging Module 1: Week 2 Discussion Post. Customer Demographics and Psychographics Module 1: Case. Customer Relationship Management Module 1: Case. Target Audience and Competition Module 1: SLP (Application to Product/Service). Societal Marketing Module 2: Week 1 Discussion Post. Creative Message Module 2: Week 2 Discussion Post. Segmentation Application Module 2: Case. Gap Analysis, Benchmarking and Competitive Advantage Module 2: Case. Competition, Segmentation, Positioning, Lifetime Value Module 2: SLP. Must be reformatted and double-spaced. Differentiation Module 3: Week 1 Discussion Post. Distribution Module 3: Week 2 Discussion Post. IMC: Integrated Marketing Communications Module 3: Case (Application). Competition and Boosting online Presence Module 3: SLP. Pricing Module 4: Week 1 Discussion Post. Perceived Value Module 4: Week 2 Discussion Post. Margins and Sales Volume Module 4: Case. Use the attached APA-formatted template (MKT501 SLP4) to create your submission. SLP Assignment Expectations Your submission will include: • University cover page