Doing Business Globally & Internationally

In Part A, students are required to address the questions below by using academic theory and concepts. (Some suggested resources covering all aspects of the case have been posted on Blackboard as a start.).  In Part B, students are required to apply overall learnings from the module to their own personal development.

Students are required to research the latest partnership between luxury carmaker, Jaguar Land Rover and Chery Automobile Company Ltd.


With reference to the academic literature and using your analysis of relevant environmental factors, suggest the most important external issues and trends driving Jaguar Land Rover and Chery Automobile Company Ltd together. In which areas are the expected internal benefits and synergies for both companies involved and why is the Chinese government involved

With reference to the academic literature, how would you describe this partnership? Explain the risks associated with this choice of partnership. Compare and contrast this with the earlier acquisition of Jaguar Land Rover from the US-based Ford Motors. Justify your view

By applying appropriate theory and using evidence from your research of these companies, analyse the national and corporate cultures involved. Speculate on the impact of both on this ‘partnership’ between Jaguar Land Rover and Chery Automobile Company Ltd.

  1. Drawing upon academic literature and theory, critically discuss the possible effects, both positive and negative, of exchange rate movements on the deal.


Identify three (3) specific aspects or challenges of doing business internationally that you have come to appreciate through the seminars or Expert Lectures on this module. Explain why these are significant personally and to the future of international business.

(20 marks)

 If the assignment is within +10% of the stated word limit no penalty will apply.

The word count is to be declared on the front page of your assignment and the assignment cover sheet.  The word count does not include:

Title and Contents page

Reference list


Appropriate tables, figures and illustrations



Quotes from interviews and focus groups.

 Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. “dib-dab nonsense analysis” (Smith, 2011 p.123)] are INCLUDED in the word count.

If this word count is falsified, students are reminded that under ARNA page 30 Section 3.4 this will be regarded as academic misconduct.


If the word limit of the full assignment exceeds the +10% limit, 10% of the mark provisionally awarded to the assignment will be deducted.  For example: if the assignment is worth 70 marks but is above the word limit by more than 10%, a penalty of 7 marks will be imposed, giving a final mark of 63.

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