DOVE; What Elements of the Macro Environment did Unilever consider when changing the Dove Brand (

Do not need to do research outside of the case study Each Question is worth 5 marks for a total of 20 and is worth 5% of your total mark Be sure to use theory form the textbook and class (segment typologies, SMART goals etc.). Questions: What Elements of the Macro Environment did Unilever consider when changing the Dove Brand (Use the CD Step Tool as your guide) As Dove’s Marketing Manager, explain how you would segment the market and which segment you would target. Do you believe Dove created a strong mission statement? Why or why not? Create one marketing objective and three goals for a Dove product