emirates business environment
Factors which should be included:
• Size and stated corporate objectives
• Growth
• Strategic group and main competitors
• Economic environment
• Competitive/industry environment, and
• Internationalisation/international business environment
Research notesoutlining research undertaken using a variety of
independent sources of information. The notes should provide evidence of the research undertaken and its substance. Notes should be organised thematically.
Annotated Table of References/Annotated Bibliography
The notes must be accompanied by an annotated Table of Reference in the correct format. The
annotated Table of References is NOT included in the word limit.
This is a companylevel analysis so when you evaluate the external environments, you should discuss
their impacts Emirates. The conclusion should state whether, or to what extent Emirates’ external
environment is changing. You can choose to use SWOT and PESTEL analysis, as well as Porter’s five
forces.
In order to gain high grade, following skills should be demonstrated:
• Information seeking
• Information handling
• Interpreting information
Information seeking is about the way you research your assigned company. It will be demonstrated
by searching for information from appropriate sources, in sufficient quantity and in sufficient depth.
Information handling is about evaluation of information. It will be demonstrated by how you evaluate
the amount and weight of evidence revealed by your research. Expert opinions, journalistic
comments, results of scientific research, reports from authoritative organisations have different value
as information/evidence. Your analysis should show your ability to use different types of
information/evidence.
Interpreting information is about how you reach conclusions based on the analysis presented and
whether they are justifiable given the evidence presented. The conclusion should state whether, or to
what extent, the assigned company’s external environment is changing. Conclusions that take into
account “mixed” evidence (for example, some factors might be stable, some might be changing
gradually/predictably, some might be changing rapidly/unpredictably) are likely to attract higher
grades.
The presentation should be based on publicly available information. You should demonstrate that you
use a wide range of sources such as journals, books, company’s websites, news etc. and cite them
correctly. Make use of:
databases such as: Business Source Complete EBSCO, Emerald,Proquest, GMID Passport, Keynote,
Datamonitor, Corporate Affiliations
websites: statistics.gov.uk , ft.com , bbc.co.uk/news/business , carol.co.uk , northcote.co.uk ,
berr.gov.uk , ukbusinessdatabase.co.uk , hoovers.com/uk , hemscott.net , digitallook.com , dnb.com
(Dun&Bradstreet)
newspapers and periodicals: Financial Times, Economist, Business Week, Managment Today, Wall
Street Journal, New York Times, The Guardian (guardian.co.uk).