Environmental Analysis and Industry Analysis for the Capstone Project

Using the Segments of the General Environment, write the environmental analysis for your organization developed in Topic 1 (a minimum of 500 words). Refer to Chapters 2 and 8 in the textbook for additional information. Include the following in your draft:


  1. Incorporate the Five Forces of Competition to help write the industry analysis for your organization (Chapter 2, Figure 2.2 The Five Forces of Competition Model).
  2. Describe your sources of competitive advantage.
  3. Using the Modes of Entry and their Characteristics (Chapter 8, Figure 8.5), describe which mode(s) of entry you would use to expand globally and why you selected it (even if expansion is hypothetical at this time). Select one country, such as Canada, and discuss relevant cultural, political, and economic factors, and any language barriers that could impact your entry.
  4. Using the Parts of the External Environmental Analysis (Chapter 2, Figure 2.1 and Table 2.2), identify the outlook, forecast, or trends for the type of organization you have selected.

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