Global Business Management;We are consultants for a company that sources, launches, and markets fast-moving consumer goods to the retail and wholesale trade (private label and branded). The products are unique and are of equal quality to the market leader

We are consultants for a company that sources, launches, and markets fast-moving consumer goods to the retail and wholesale trade (private label and branded). The products are unique and are of equal quality to the market leader, and has a retail price that is typically 30% less than that of the market leader.

Objective:
Conduct a full evaluation of the potential launch of a new luxury sweet snack in Peru.
Based on knowledge of the market and the country, make recommendation on what the company should include in their training for managers who will be tasked with launching the product.