This assignment is two answer two questions. The first should be at least one page and may include resources outside of the textbook.

Question 1:  Define the Sports Marketing Mix and the 5 Ps that make it up.  Is one of the 5 more imporant than the other 4?Question 2:  What do you feel is the most important functional area of management given in Chapter 2 and why?  What do you feel is the most important key skill of management provided in Chapter 2 and why?