The individual case analysis you have to prepare in partial fulfillment of the requirements of the present course is Case # 12 (Chipotle), starting on page C-120 of our textbook. Make sure to obtain the correct edition of the textbook (22nd ed.) to get access to the correct case.Instructions for this assignment are provided in week 7 module (see assignment 7.4) when the assignment is due. If you are unable to address some of the issues in the case analysis outline using the information in the case, you are expected to go outside of the scope of the case to identify the relevant information.RequiredMaterialsandTextbook(s)Thompson, A., Peteraf, M., Gamble, J., & Strickland, A. J., III. (2020). Crafting andexecutingstrategy:Thequestforcompetitiveadvantage.Conceptsandcases(22nded.).NewYork:McGraw-HillEducation.Individual Case AnalysisAssociated Objectives· Apply external and internal analysis tools to conduct a SWOT analysis· Appraise a company’s diversification strategy· Assess a company’s competitive strategy and the strength of its competitive position· Identify the types of entry modes and international strategies for international expansion· Examine what managers must do to execute strategy successfully· Identify how the continuous building and upgrading of the organization’s resources and capabilities relates to successfully implementing the organization’s strategyAssessment CaseTo complete this assignment, you will use the information in the case that your instructor assigned. If you think that the information in the case is not sufficient to address all aspects of what you are asked to complete, you are encouraged to go outside of the scope of the case and conduct your own research. Make sure to cite all the sources you use (including the case) within and at the end of your strategic plan.· Your project must be 3500-4000 words in length.· Cite all your sources. Use APA citations.ASSIGNMENT OUTLINE1. Introduction – summarize what the assignment is about and what the reader should expect to learn from the work you have accomplished2. Company profileNameBackground (describe what the company does and offers)Industry (as defined by the case)Revenue/Profitability (last 5 years)Company size (e.g., number of employees or sales)3. AnalysisBusiness model (customer value proposition and business formula)Vision, Mission, ValuesExternal analysisMacro-environmentPorter’s 5 forcesOverall opportunities and threats (2 of each)Internal analysisRatio analysis (current strategic effectiveness)Core competenciesVRIN resources and capabilities(Sustained) Competitive advantagesValue-chain analysis (3-5 functions)Overall strengths and weaknesses (2 of each)4. Corporate/diversification strategiesDiscuss the company’s corporate/diversification strategy and its effectiveness5. Business/Competitive StrategiesDiscuss the company’s business/competitive strategy and its effectiveness6. International StrategiesDiscuss the company’s international strategies and entry modes and their effectiveness. If the company does not have foreign operations, propose a scenario discussing the appropriate strategies and modes for international expansion.7. Ethics, CSR, and sustainabilityHow well the company measures up against the competition on these criteria8. Organizational StructureDiscuss important structural issues that pertain to your organization (e.g., type of organizational structure, span of control, corporate governance, etc.)9. Key Issues and ProblemsBased on your assessment of all aspects of the business (Point 1-8), you have to identify 2-3 key problems that the company is facing and/or issues it needs to address10. Strategic AlternativesProvide at least two strategic alternatives that can solve the key problems you identified. Each alternative must be broadly stated and incorporate elements from the company’s corporate and business strategies11. Evaluation and SelectionUsing your SWOT analysis, evaluate each alternative. Indicate how each alternative can solve the problems and/or address the issues you have identified. Which of the two better fits your SWOT? This will be the alternative that you can propose the company to implement. Make sure to explain how the winning alternative better fits your SWOT than the other alternative(s) you have proposes and considered12. RecommendationsDetail the specific steps that the company has to make to implement the alternative you chose13. Implementation IssuesState what the company should be weary of in relation to pursuing the desired course of action14. ConclusionsPresent your final reflections on your work, restating key points from the purpose of the project and your findings.
https://homeworkmarkets.com/wp-content/uploads/2020/08/logo1-300x75.png 0 0 Mike https://homeworkmarkets.com/wp-content/uploads/2020/08/logo1-300x75.png Mike2021-10-23 14:23:262021-10-23 14:23:26Assignment
The products and services provided by this website are for research and guidance purposes only. Students are solely responsible for doing their own work and using the materials provided as a reference.