During this course we will review the key concepts to successfully develop a marketing plan. You will apply these concepts to a program, product or service of a company of your choosing (KIA is my chosen company). You will use the same company and product and service for all milestone papers. Once your professor has approved your product/service and company, describe the following in paragraph form:Provide an overall summary of the company and the product/service offerings.What is the product or service you will redefine or introduce as new?Why is it a good time for the company to explore this opportunity now?What are the short term and long term goals?Does this product or service support the company Mission, Vision and Core Values. (Yes/No and why? Be sure to include the company mission and vision statements in your response).*What are the risks/benefits of introducing this product/service?
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