Sales Management

Consider the three basic relationship types described in the chapter: market exchanges(transactional), functional relationships, and strategic partnerships.● Define each, then give an example of a different sales organization that you believe does a goodjob with that particular relationship type.● What evidence do you have that each is successful?Read: “Leadership Challenge: A Quota By Any Other Name” on page 186, then answer thefollowing:● What are the advantages and disadvantages of a sales volume-based quota system?● What are the advantages and disadvantages of an activity-based quota system?● What quota system would you recommend Ralph present to the CEO and why?● What challenges would Ralph face in implementing your recommendation?