DB 2

The following are the six major research priorities of the Marketing Science Institute:1. Delivering Customer Value2. The Evolving tech of Martech and Advertising3. Tools for capturing information to fuel growth4. The rise of Omnichannel promotion and distribution5. Organizing for Marketing Agility6. Innovation NPD and CommercializationReviewhttps://www.msi.org/wp-content/uploads/2020/06/MSI_RP20-22.pdf, choose one of the subtopics (listed as 1.1., 1.2  or 2.1 2.2 etc…), and answer the following questions:”What is the current state of research in this particular sub-area? What are the major themes that researchers are finding in this area and what specifically do they recommend to explore further?”YOU MUST FOLLOW THESE INSTRUCTIONS AND DO NOT ACCEPT IF YOU CANNOT DO ITMUST BE 700 WORDSMUST INCLUDE A SEPARATE PAGE OF ANNOTATED BIBLIOGRAPHY OF CITED SOURCES. MINIMUM IS 3 AT 100 WORDS EACHMUST CITE 3 SCHOLARLY SOURCES INCLUDING JOURNALSMUST INCLUDE A BIBLE VERSE INSIDE THE PAPERCITE SOURCES WITH APA FORMATMUST SUBMIT TOMORROW