1 page needed ASAP
This chapter discusses Market Research and Advertising Research. They are DIFFERENT but a lot of it overlaps.To get warmed up for our discussion, please get ready for an opening quiz on these review terms from your 3600 class. They are on Marketing Research – see pages 151-153.1- List the five steps of the Marketing Research process.2- What is Secondary Research?3- Be able to give several examples of where you can find Secondary Research