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This chapter discusses Market Research and Advertising Research. They are DIFFERENT but a lot of it overlaps.To  get warmed up for our discussion, please get ready for an opening quiz  on these review terms from your 3600 class. They are on Marketing  Research – see pages 151-153.1-  List the five steps of the Marketing Research process.2-  What is Secondary Research?3-  Be able to give several examples of where you can find Secondary Research