How brands use nostalgia effectively

How brands use nostalgia effectively

You have to edit the first 10 pages of this paper, following the teacher’s recommendations below: You’ve spent 8 pages talking about general advertising today, you didn’t get to your topic – nostalgia – until page 10. Don’t waste time. Drill down on nostalgia right away. You need to say more about how and why nostalgia can work as an advertising tactic. What do experts and scholars say about nostalgia? What do creative directors say? When to use it? When not to use it? I will upload the paper for you