Criteria Possible marks Actual marks Analysis of key issues (external and internal) Understanding and critical analysis of the case study. Comprehensiveness of analysis. 40 Update of case study and additional research (relevant new information since the case was written) Comprehensiveness of update and additional research. Relevance of update and additional research. 20 Recommendations of future strategies Linkage of recommended strategies to strategic analysis. Comprehensiveness of recommendations. Demonstration of understanding and integrated nature of recommendations.
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