Identifying Themes and Concerns to support Strategic Direction:

Identifying Themes and Concerns to support Strategic Direction:

This assignment assesses the following learning outcomes:

3. Understand the potential of an outward looking orientation for managers and the development of associated capabilities.

4. Positively engage with new and unstructured issues in a deliberate and systematic fashion.

5. Systematically assess, research and highlight dominant elements extracted from a basket of

unstructured information.

6. Foster the early stages of deeper questioning and debate, hold argued positions and be open to

question with peers.

7. Construct and present information in a coherent and professional format which inspires further

inquiry.

1. As in assignment one, use your notes, research and presentations and then thematic analysis to

identify three to four common connections, but this time based on lectures three, four and five.

However, in this second assignment your arguments should be concerned with Issues of Strategic

Importance, drawn from the themes, and of general value to any typical business and therefore

should be addressed as a paper to the Company Board. (Strategic Direction is concerned with the

long­term, beyond the financial year, and not immediate operational performance.)

2. Having identified three or four (maximum) common themes and concerns now use text books,

journals and secondary research to support your unique arguments for why The Board should take

note that these concerns are significant to them.

3. Therefore, the arguments offered will NOT be concerned with the practice of individual managers

but more concerned with the long­term survival and performance of a company as a whole. E.g. If

you identify a theme concerned with supply chain management, you should argue, using the lecture

and your additional research for how supply chain management in the future is changing and why

this might be a concern for businesses in general.

1. The work should offer arguments that are directly drawn from the connections and should

demonstrate your unique thinking supported by evidence from academic research and previous

learning from within the course. These links must be explicitly grounded in academic concepts and

theory, supported by good referencing.

4. A short critical and personal reflection on your approach to questioning should contain no more

than 200 words. (Using the word “I” in this section is permissible.)

The work will be assessed in three areas:

Thematic connections: The work will clearly demonstrate the building of a coherent argument built

from the unstructured content from guest speaker contributions. Description should be avoided,

instead critically evaluating the content that relates to a strategic perspective.

Evidenced argumentation: Assignments will give strong argued reasoning for the points raised. They will demonstrate wider reading and cite examples from the lectures in support. A wide variety of

academic materials is recommended including textbooks, journal articles and reliable websites all of

which should be accurately referenced. Recommended reading lists are available in the handbook but

original, relevant research will be recognised.

Structured insights and reflection: There will be an appropriate level of coherency in the argument

where the unstructured ideas have been brought together to offer key points along with personal

reflection. Appropriate assignment format. Please make an appointment with the Academic Skills

Tutors for any additional help needed with assignment writing and referencing.

Please pay close attention to the Assessment and Grading Criteria at the end of this document. These

criteria will be used to provide feedback on your marked assignment.

the table of content will be

1.0 Introduction

2.0 Discussion and Analysis

2.1 Thematic analysis

2.2 Common themes

2.2.1 theme 1

2.2.2 theme 2

2.2.3 theme 3

3.0 Personal reflection

4.0 Conclusion

5.0 References

the assignment have to be 1800 and 200 words for the personal reflection. overall 2000 words only

 

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