- Choose a type of innovation (product, process, technological or service).
- Discuss the most important milestones for this innovation and how they have affected organisations
- Recommend 3 future developments of this innovation for organizations based on your research
This assignment consists of Part A (1500 Word Written Report) and Part B (3 minute video 150 word) pitch. BOTH parts must be submitted in order for the assignment to be considered complete. If one part is NOT submitted, then the assignment is considered incomplete and will not be marked.
Report: 1500 Word
Your report should address and include the following elements (for more details, please refer to the marking rubric):
Cover page, Introduction
Discuss the major sub-types of your innovation or the area of this innovation you are going to focus on (eg mobile commerce within technological innovation, or self-service innovation, design innovation)
Discuss the most important milestones for this innovation
Discuss how your innovation has affected organisations management approach (Use company examples in your answer)
Recommend 3 future developments of this innovation for organizations based on your research. N.B. Timetable/costs/charts should be placed in an appendix and not included in word count.
Use of appropriate presentation style and references – Use at least 15
academic references (using the 2010, Academy of Management style.
Part B: 3 minute video pitch
Imagine you an opportunity to make a 3 minute pitch to an organisation relevant to this innovation (it could be an organisation that is championing it, or who’s current business model will be disrupted by it).
Write 150 word to record a 3 minute pitch targeted at senior leadership of this organisation that references your written report and provides recommendations to them