Innovation and Sustainable Business Development

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Clearly define the terms ‘Business model’ and ‘Disruption.’

Identify an industry, company or product/service that has recentlys (last 7 years) been disrupted and outline the ‘New’ business model (The one that disrupted), as well as the ‘existing’ business model (The one that was disrupted).

Critically compare the two identified business models with reference to relevant literature and by so doing clearly highlight the reasons why the new business model disrupted the existing business model.

Conclude by briefly discussing the significance of your findings for the future of business models

You have to give atleast 15 academic journals.

Assessment Criteria

Demonstrates an appreciation of business model theory (10%)

Identifies and concisely outlines a recent disruption and its existing and new business models (10%)

Logically and critically compares and discusses the two business models (30%)

Applies the two business models to the recent real-life disruption (15%)

Critically discusses the significance of the findings to the future of business models (15%)

Introduction, conclusion, coherence of arguments and theoretical integration (10%)

Written communication, credible sources and referencing standards skills (10%)

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