Management Communication Essay

This unit is Management Communication, so I hope you can use the topic or theories of this unit.

Please write the essay according to below description! Thank you so much!

A 2000 word academic essay is due at the end of the unit with the following topic:

Identify a major business incident that occurred at least 2 years ago. Briefly describe the

incident and then provide an analysis of the way the company handled the issue drawing on

the various topicscovered in this unit. You will need to draw on news reports (written and

video), press releases, interviews, and company reports and investigate these in light of the

various topics in this unit. As it is an academic essay you are expected to draw on academic

journal articles and other academic sources outside of the materials provided in this unit. Ensure that any video material accessed online is fully

referenced and the link provided with your essay.

For purposes of this assignment, a “business incident” is any event (typically negative) that either

resulted from communication issues or that required a considerable communication response (or

both)

– examples include company responses to natural or man made disasters/accidents, corporate

financial

scandals, significant product recalls etc.

The following marking criteria will be used:

1. Evidence of research.

2. Evidence of understanding the topic.

3. Evidence of analysis and consideration of alternate points of view.

4. Evidence of directly seeking to address the topic and providing a substantive point of view.

5. Use of facts and information to develop and substantiate analysis and argument.

6. Use of logic and clarity of thought in presenting your arguments.

7. Use of correct punctuation, acknowledgement and citation of sources.

8. Inclusion of a bibliography