Market Entry Strategies Outline

1.) Describe the company you work for (Hormel Foods) 2.) General Information on the Industry – Provide general information about the industry, what are the opportunities and what are the threats? When you are describing the industry focus on the global industry as well as the industry in the “France” that i chose to enter. 3.) Main Competitors – Describe your main competitors; what are their strengths and weaknesses? Again, you need to describe main competitors in the world as well as main competitors in the “France” that you are examining. 4.) Government Controls – Describe governmental controls on firms in your industry. You need to focus on the “France” 5.) Strengths and Weaknesses of Your Company – What are the strengths and weaknesses of your company? Focus specifically on how it relates to your entry to the country you chose which is “France” 6.) Information on the Market – Provide information on the market (customers). In this section give information on consumer characteristics and demographics in the country you are examining, which is “France”