Marketing mix-luxury brands.
The extended marketing mix or 7Ps refers to the set of actions, or tactics, that a company uses to promote its service or brand in the market. Critically discuss how a luxury retailer of your choice uses the 7Ps.
Focus:
– Definition of the 7Ps and give the source where you got the definition from.
– Include a trip to Westfield (the client had to walk around and see how the shops display their merchandise)
– Compare and contrast one luxury brand of your choice and one of the stores in Westfield shopping mall, for example, Primark.
