Marketing plan for the product ( Samsung Galaxy S9 Plus).

Marketing plan for the product ( Samsung Galaxy S9 Plus).

 The paper should be as following: • Start with an Introduction for Marketing Mix Sections • Section 1: Product – Product Classification, Consumer Product/Business Product – Product Lines and Product Mixes -Product Life Cycle, page 215-224 -Branding: Brand Loyalty; Brand Equity; Types of Brands (family vs individual); Trademark -Packaging -Services -Business-to-Business • Section 2: Price – $ – Market Price above, at, or below -Balance of Power – seller’s market or buyer’s market -Pricing Objectives, page 158 – Profit-Oriented Pricing; Volume (Sales) Oriented Pricing – mkt. share; Competition-Oriented Pricing (Status Quo Pricing); Prestige Pricing -Pricing Strategies – Complementary Product Pricing; Skimming vs. Penetration Pricing (EDLP); Prestige Pricing; Odd/Even Pricing; Discounts and Allowances (i.e., quantity, cash, advertising, etc.); Fixed vs. Negotiated Pricing -Legal Issues – Price Discrimination; Price Fixing; Predatory Pricing/Dumping; Bait and Switch • Section 3: Place -Direct vs Indirect -Exposure intensive; selective; exclusive ( for example: CUCCI) -Power Struggles (WALMART) -Trends in Marketing Channels – Technology; Shifting Power in the Channel; Outsourcing Channel Functions; Growth of Direct Channels: Nonstore Retailing – ecomm., net; Growth of Dual Distribution -Distribution and Logistics, Mode of Transportation; Carrying Costs (includes warehousing costs such as rent, utilities and salaries, financial costs for inventory); Warehouses, Distribution Centers, Inventory Control, JIT, Automation, etc. • Section 4: Promotion -Communication -Three Types: Mass Selling; Personal Selling; Sales Promotion -Mass Selling Advertising – different from Publicity; product vs. institutional ads; Web ads; inform, persuade, appeal; celebrity endorse Publicity Public Relations (PR)-control flow of information -diff. publics – employee morale, educate visitors. Publicity concerns a company, organization or individual’s presence in the media PR focuses on building relationships and managing an image