Marketing Research Ethics

  •  Choose a company that falsely advertised to their consumers recently or in the past.
  • Answer the following below:                                                                                                                                       – How the company false advertised to consumers?                                                                  -What were the results of the false advertisements?                                                  Was the company penalized and how did people find out (better business bureau, ethics board, etc.)?                                                                                                                               -What could the company have done differently regarding their marketing strategy?
  • Make sure the paper is in APA format.
  • Provide no less than two references.