marketing;target market
Please do not write in an essay form. Write the answer under each questions and also the reference under each question.
1. What is target market?
2. Who are the target market of Southwest Airline?
3. Define LCC (low cost carrier).
4. What are the supplementary services of Southwest Airlines?
5. The structure of southwest airlines.
6. What is the disadvantage of having a third party selling Southwest service? (Please focus on their commission and the disadvantages of this.)
7. The advantages. (Talk about a larger audience)
8. What are the sector trends of Southwest airline? (Please talk about the technology, drop in fuel cost, and increase in demand for travel.)
