Module 1 – SLP -Social Marketing

Module 1 – SLP -Social Marketing

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Assignment Overview

The Session Long Project entails you going through the process of influencing policymakers. Under the Connecticut Health Policy toolbox resource, read the section on “Writing to Policymakers.” You will notice toward the bottom of that page, “sample letters” and “related articles.” Read these sections as you will use them throughout your Session Long Project.

Your Task

The health topic this Session Long Project will focus on Mental Health.

  1. Choose any topic that is related to the category stated above. Choose whether you will advocate for change at the local, state, or national level.
  2. For this SLP assignment, you will be writing to “raise a concern.” (see sample letter for guidance on the bottom of the Connecticut Health Policy toolbox webpage)
  3. Choose one of the related articles on the bottom of the Connecticut Health Policy toolbox. Describe the key points of the article (one paragraph) and how it relates to influencing policymakers (one paragraph).
  4. Write a one-page letter, that encompasses the information from the above 3 bullets (on “raise a concern”).

Note: The SLP assignment is 2 pages long. The first page addresses bullets 1 – 3. The second page is a one-page letter on “raising a concern” and encompasses the information from questions 1 – 3 (see sample letters for guidance). Your letter must be on a topic related to the category stated above and must be directed toward the local, state, OR federal level.

SLP Assignment Expectations

You must clearly show that you have read the module home page and the required background materials that relate to this assignment. You are welcome to do research in addition to—but not instead of—the required readings.

Please write your paper in your own words. That is the only way I can evaluate your level of understanding.

Even though the papers must be written in your own words, you are required to use scholarly and professional sources to support your statement. Cite sources for any statement of fact or idea that is not common knowledge. You must cite the sources within the body of the paper and include a reference list at the end of the paper.

Quotes are very rarely needed; if necessary, they should comprise much less than 10% of a paper and must be in quotation marks and properly cited.

Draw upon a broad base of scholarly literature to support your statements. Websites and fact sheets may be a useful starting point; however, you are expected to locate peer-reviewed readings on your topic from the electronic library.

Wikipedia is not an acceptable source of information. Use credible, professional, and scholarly sources such as peer-reviewed journal articles from the Online Library, and government, university, or nonprofit organizations’ websites.

Your papers will be evaluated on the following factors:

  • References—citations are used within the body of the paper any time you state a fact or idea that is not common knowledge. A reference list is included at the end of the paper.
  • Precision—you follow all instructions and you answer each part of the assignment.
  • Breadth—you show broad knowledge of the module’s topic.
  • Depth—you go into detail to show more critical thought about the specific tasks or questions in the assignment.
  • Clarity—the extent to which you elaborate and include discussion or examples as asked.
  • Application—the extent to which you apply the information to a real-life situation related to the assignment, if asked.

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