answer the following questions in 5-6 double-spaced pages.
1.View this experiential advertising idea by Lynx (Axe deodorant)
LYNX – LIVE IN PITCH BLACK: Watch Seekae Play in Total Darkness (Links to an external site.)Links to an external site.
LYNX – LIVE IN PITCH BLACK: Watch Seekae Play in Total Darkness
Click to view
Discuss why this is a good experiential advertising example.
2. Adidas is interested in launching a new pair of snickers that is ideal for walking in Urban cities. It is considering using Out of Home advertising. What kind of objectives can the new product achieve through Out of Home advertising? What types of Out of Home advertising would you recommend and why ?
3.The brand positioning (brand purpose) of the auto car brand Jeep is: to “inspire the spirit of off-road freedom and adventure.” Given that consumers today are becoming increasingly resistant to conventional forms of advertising (i.e. online display ads, TV, print, conventional outdoor advertising), Jeep is considering alternative forms of advertising, in the form of support media, for its 2018 advertising campaign. What alternative forms of advertising (in the category of support media-this does not include social media) would you consider for Jeep to implement the specific brand positioning, if you worked in the advertising agency of Jeep? Describe the types of support media advertising you would select (you must mention at least 3 types advertising) and substantiate why they would be more engaging for the target group of 35-50 men and women that love road trip adventures..
“Ronaldo’s” is a new bar in Hattiesburg. It serves both dinner/lunch and drinks. It is priced slightly premium to other bars and restaurants and addresses mainly working professionals in the area. Its menu as well as its environment is more premium and urban in comparison to other bars in the area. Their objectives are to announce the bar to the Hattiesburg audience and motivate at least 60% of the target audience of working professionals to visit the bar within the first 3 months. What would you recommend in terms of support and out of home advertising only in order to achieve this objective ?