PART 2 – Team Project
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Items due in (or before) Week 8 Tutorial:
1) Class presentation in groups of 3-4 with PowerPoint – 9%
2) Submission of Draft written Report to ‘Turn It In’ – 1%
Areas to be covered (Chapters 5, 9 and 15)
New Product Concept
Develop and explain your new tangible product idea for a unique sporting product.
Identify category of new product (p. 124)
Use new product development process: Idea generation and idea screening (p. 125)
Market Segmentation
Select product category (p. 66)
Choose basis for segmenting market (p.66)
Select segmentation descriptors (p. 73)
Profile and analyse segments (p. 73 + Diagrams 1 and 2)
Select Target Markets
Choose targeting strategy – undifferentiated, concentrated or multi-segment (p. 74)
Select target market(s) (p. 74)
Research and describe selected target market
Positioning Strategy
Use product differentiation (p.78)
Positioning Statement (Diagram 3)
Do perceptual mapping (p. 79)
Select positioning bases (p.79)
SMART Marketing Goal
Develop an overarching marketing objective to guide your marketing mix (p. 240)
Use SMART theory (Specific, Measurable, Achievable, Realistic, Timetabled)
What is due and when?
Week 8 – Group Presentations (5-6 minutes per group) – (worth 9%)
Meet with your team to research, plan and prepare your PowerPoint slide presentation,
covering the 5 main areas to be covered (as shown on Page 1).
Compile your decisions, supporting theory and research into one coherent, concise and APA
referenced PRESENTATION. Use at least 1 or 2 journal articles and the course textbook to
help support and structure your assessments.
For the presentation, each group will need to introduce all their members and give an
introductory presentation overview.
Each group will be required to clearly and concisely present their research and reference
source across the 5 required areas to be covered (as outlined above).
NOTE: All groups are expected to have practiced their presentation prior to presenting it in the
week 8 tutorial.
NOTE: Submit one signed & completed Group QIBT cover sheet, a copy of your PowerPoint
slides (4 slides per page) and a ‘Team Project criteria marking’ sheet, at the beginning of your
presentation in week 8.
Submission of Draft Written Report to Turnitin – (worth 1%)
One member of your group must submit your Draft written report to Turnitin before your
groups’ presentation in week 8.
For your draft written report – use numbered headings, page numbers, 12 point Arial or Times
New Roman font, 1.5 line spacing and 25mm margins. Submit your draft report to Turnitin to
check for plagiarism.
Write approximately 800 to 1000 words in report format with appendices.
Your appendices should include a:
– Segment Profile Table,
– Segment Ranking Table and
– Perceptual Map.
Print out your Turnitin receipt and submit this to your tutor at the beginning of your week 8
tutorial class, along with a signed and completed QIBT group cover sheet.