PART 2 – Team Project

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Items due in (or before) Week 8 Tutorial:
1) Class presentation in groups of 3-4 with PowerPoint – 9%
2) Submission of Draft written Report to ‘Turn It In’ – 1%
Areas to be covered (Chapters 5, 9 and 15)
New Product Concept
 Develop and explain your new tangible product idea for a unique sporting product.
 Identify category of new product (p. 124)
 Use new product development process: Idea generation and idea screening (p. 125)
Market Segmentation
 Select product category (p. 66)
 Choose basis for segmenting market (p.66)
 Select segmentation descriptors (p. 73)
 Profile and analyse segments (p. 73 + Diagrams 1 and 2)
Select Target Markets
 Choose targeting strategy – undifferentiated, concentrated or multi-segment (p. 74)
 Select target market(s) (p. 74)
 Research and describe selected target market
Positioning Strategy
 Use product differentiation (p.78)
 Positioning Statement (Diagram 3)
 Do perceptual mapping (p. 79)
 Select positioning bases (p.79)
SMART Marketing Goal
 Develop an overarching marketing objective to guide your marketing mix (p. 240)
 Use SMART theory (Specific, Measurable, Achievable, Realistic, Timetabled)
What is due and when?
Week 8 – Group Presentations (5-6 minutes per group) – (worth 9%)
 Meet with your team to research, plan and prepare your PowerPoint slide presentation,
covering the 5 main areas to be covered (as shown on Page 1).
 Compile your decisions, supporting theory and research into one coherent, concise and APA
referenced PRESENTATION. Use at least 1 or 2 journal articles and the course textbook to
help support and structure your assessments.
 For the presentation, each group will need to introduce all their members and give an
introductory presentation overview.
 Each group will be required to clearly and concisely present their research and reference
source across the 5 required areas to be covered (as outlined above).
 NOTE: All groups are expected to have practiced their presentation prior to presenting it in the
week 8 tutorial.
 NOTE: Submit one signed & completed Group QIBT cover sheet, a copy of your PowerPoint
slides (4 slides per page) and a ‘Team Project criteria marking’ sheet, at the beginning of your
presentation in week 8.
Submission of Draft Written Report to Turnitin – (worth 1%)
 One member of your group must submit your Draft written report to Turnitin before your
groups’ presentation in week 8.
 For your draft written report – use numbered headings, page numbers, 12 point Arial or Times
New Roman font, 1.5 line spacing and 25mm margins. Submit your draft report to Turnitin to
check for plagiarism.
 Write approximately 800 to 1000 words in report format with appendices.
 Your appendices should include a:
– Segment Profile Table,
– Segment Ranking Table and
– Perceptual Map.
 Print out your Turnitin receipt and submit this to your tutor at the beginning of your week 8
tutorial class, along with a signed and completed QIBT group cover sheet.

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