Product analysis
Consumer buying patterns have changed over the years. You are required to prepare an essay based on the products/service of a chosen company that has seen their customer base change due to trends in consumer spending.
– Addressing the cultural element influences on the buying process (from customer’s perspective)
– Carrying out an analysis using appropriate theories or models
– Assessing the likely impact of culture on marketing activities arising from
agreed terms of reference (from firm’s perspective)
– An evaluation of the impact of technology, mobile, apps, social media, internet, etc. on new patterns affecting buying experience
– The role of shared economy