Research paper on the topic;Marketing good to international market;Must be an Irish product and must focus on any one country’s market for the analysis!! Drawing on your understanding of the relevant international marketing issues, assume you are respons

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Key: Must be an Irish product and must focus on any one country’s market for the analysis!!

Drawing on your understanding of the relevant international marketing issues, assume you are responsible for the marketing of an Irish product to an international market and undertake an in-depth and extensive macro environmental analysis.

• Introduction, including plan definition and scope 
o Discuss the product or service you have chosen. 
o Briefly identify the geographical area of intended operation and justify. 
o Profile of one or two target markets within the foreign market.
• Economic environment
o Discuss key economic aspects of the market, how they will impact on your market entry and how you plan to deal with them.
• Cultural environment
o Discuss key cultural characteristics of the market, how they will impact on your market entry and how you plan to deal with them.
• Other issues
o Discuss two other key aspects of the market and how you plan to deal with them in terms of negotiations, product or service design, and associated issues. These other issues could include political and legal, geographic, technological, ethical, geography, history etc. You can select any other two elements of the macro-environment that you wish. 
• Conclusion
o Sum up what you have found, and what you recommend. 
• Reference list / Bibliography 
o Not included in word count. 
• Appendices where applicable
This written assignment is a research report. It must have a list of references at the end and each statement of fact or quote must be properly cited. Even if you paraphrase another author’s information, it must be cited. If a statement is directly quoted, it must appear within quotation marks or in a block quote and the page number must be included in the citation. Use direct quotes sparingly. If citing an Internet source, the complete path of the address must be given in an acceptable formatting style in the List of References.