You are expected to prepare a critical reflection of the article (service as business logic: Implications for value creation and marketing) with 1000 word written response. This writing piece should be academically robust and should include a critical review of the topic in question based on evidences from academic literature. In both components of this assessed along with the relevance of the applied concepts and potential benefit to be obtained by the student or the student’s organization. This is an opportunity to demonstrate the tangible benefit that can be obtained from learning about services in general.
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