Starbucks 2015
1. Analyze the specialty coffee café industry, using Porter’s Five forces. 2. What are Starbucks’ sources of sustainable competitive advantage? 3. How is Starbucks’ product positioned in the market (what is its business-level strategy)? 4. Using value chain analysis to describe how Starbucks’ a value chain activities align with its product positioning? 5. What is Starbucks’ corporate-level strategy? 6. What is Starbucks’ international strategy?
