Strategic Management
The course work is required to write a report on the case organization’s implementation of its chosen
strategy. The report should analyze and evaluate the organizations chosen strategy highlighting its
suitability given the competitive environment. The report should also address the consequential
implications of change that will occur as the strategy is implemented and suggest how organizations
could manage these changes so that the strategy is effectively implemented. The report should
demonstrate selected strategic management process of a current business setting and evidence how
intervention techniques have been applied for improving business effectiveness. The report is justified
using analyzed and evaluated theories.
The purpose of this report assignment is aimed at developing skills for proposing and implementing
strategic analysis and changes that has an impact on hospitality business environments. Please select
and analyze hospitality industry workplace events, programs or services and propose strategic change
for improvement. The report will be based on:
1. Evaluate the role of risk, uncertainty, and trade offs play in strategic decision making.
2. Critically assess the need for change, develop strategies for managing change and monitor the
change.
The following structure for the individual report guideline is recommended:
Background: Description of the business situational context. Explanation as to why analyzing the
organizational case strategy is important and explanation of the competitive environment. In
approximately 200 300 words, provide a basic background to the strategic communication plan,
state the purpose of the report and provide overview of the rest of the content.
Contents page: List the contents of the essay report (headings, subheadings) and the page numbers
they appear on.
Presentation of main ideas: Analyze and evaluate your chosen organizational business strategy
supported with theoretical perspectives and strategic processes.
A. Analyze the organization’s external competitive environment to identify opportunities and threats.
B. Analyze the organization’s internal operating environment to identify the organization’s strengths
and weaknesses.
Critical evaluation: Evaluate the implications and justifications on how strategies are implemented and
outline how the changes are managed effectively.
A. Justify how selected strategies are consistent with mission and major goals of the organization.
B. Demonstrate how employed strategies are congruent and constitute a viable business model.
C. Review how you have employed strategic management theories in your report?
D. Reflect on the role you played either as an internal consultant or internal change agent in
improving business or organizational effectiveness.
Conclusion: In 300 – 400 words state the summary and evaluation of the ideas and statement of your
own point of view with reasons. Explain why organizational managers should select the outlined
strategies.
*Support the report with examples and evidence of theories and models from academic literature
readings of strategic management and intervention techniques.
* Support the report with 10 sources including articles, books or journals. Do not use dot.comdownloaded
sources for support material.
WRITING GUIDELINES
• Analysis: Examine and break information into parts by drawing conclusions, find evidence and
examples to support your generalizations.
• Evaluation: Make judgments about the value of information given in context by interpreting and
justifying your perspectives.
• Reflection: Consider connections you make within your organizational problems or issues and
learning outcomes that are identified.
Please rename the topic, and use simple English instead of loads of professional terms or phrases.
