Strategic plan of any two International Organization tjat compete in tourism,hospitality,event adventure Leisure or recreation industry

Strategic plan of any two International Organization tjat compete in tourism,hospitality,event adventure Leisure or recreation industry

Generic strategy      Key strategy elements          Resource & organizational

        requirements

COST            Scale-efficient plants.         Access to capital. Process

LEADERSHIP             Design for manufacture.        engineering skills. Frequent

            Control of overheads &          reports. Tight cost control.

            R&D. Avoidance of                Specialization of jobs and

            marginal customer                 functions. Incentives for

            accounts.         quantitative targets.

 

DIFFERENTIATION      Emphasis on branding          Marketing. Product

            and brand advertising,           engineering. Creativity.

            design, service, and              Product R&D

            quality.  Qualitative measurement           and incentives. Strong   cross-functional           coordination.