Strategic Plan Report

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Critically analyse the strategy and competitive environment of ALDI in Australia. Provide background information, analyse current strategy (including strengths and weaknesses), using swot and pest concepts to analyse, make recommendations for future strategy.
The report needs to contain the following sections:
1. Title page (also include the company, product, or industry sector you are examining)
2. Introduction and background (of company, product, or industry)
3. Methods (e.g. how you are obtaining the information/data)
4. Analysis of past and current strategy/position using at least two concepts of analysis discussed in the course (for example, external environmental analysis, internal environmental analysis, Porter’s 5 forces model, generic strategy, concept mapping, stakeholder analysis etc.)
5. Other information that you believe may be relevant (e.g. financial performance, leadership, or other information)
6. Recommendations for future strategy (this is a very important section and requires at least 500 words). Recommendations should include not only the ‘what’ should be done, but also the ‘how’ (implementation) of strategy
7. Reference list, 15 journal articles within 10 years and page numbers are needed in intext reference

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