Strategy & Strategic Dilemmas

• To present strategy as a debate.

• To provide an international focus, introducing students to the issues of adapting approaches to strategy in an international context.

• To engage students in the process of critical evaluation.

• To enable students to describe and apply appropriate techniques for designing managing strategy.


On successful completion of this assessment students should be able to:

1. Critically evaluate the key dilemmas in the formation of strategy.

2. Critically evaluate and define strategic options.


Take a company of your choice… Describe the key dilemmas that this company faces with particular respect to:

Foundations of Strategic Management

Internal Analysis – Resource Based View of Strategy

Environment and Competition: The market based view of strategy

Internationality: Globalisation v Localisation

Strategy Formation: Planned v Emergent

Format of the Project:

· The report should display a coherent structure i.e. title page, contents page, introduction, executive summary, methodology, findings, analysis, conclusions, recommendations, referencing and appendices.

· The project should be prepared as a neatly typed Word document (Times New Roman 12 points), with double spacing and page numbering, and it should be presented in a folder.

· The written projects are expected to consist of approximately 2500 words per student (not counting tables or inserts, introduction and conclusions).

· Tables and data taken from other sources maybe included in an appendix.

· All sources must be referenced in the text and a full bibliography must be provided (including visited websites) in the Harvard style.

· Students are reminded that depth, relevance and variety are the crucial elements of quality research. (Wikipedia is not considered to be a relevant source of information, any students referencing Wikipedia will be deducted marks!)

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