Sustainable competitive advantage-report
Sustainable competitive advantage-report
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For an air transport and company of your choice, critically assess how the company has developed its resources, competencies and capabilities in order to achieve sustainable competitive advantage.
Your assignment should be produced in report format. It should include:
· An academic discussion of resources, competencies and capabilities and how these enable a firm to achieve sustainable competitive advantage
· The application of relevant theory to the company that you have selected.
Your report should be structured as follows:
Front cover
Executive Summary
Table of Contents
Introduction
Relevant section headings
Conclusion
List of references
Appendices (as appropriate)
The report is to be written in correct Standard English and be properly referenced using the APA6 referencing system. You are required to use 1.5 line spacing and Arial/Times New Roman size 12 letter-type and include page numbers.
