The Australian media increasingly understands its audiences as consumers and customers rather than as citizens . discuss providing your own examples
Essay question: The Australian media increasingly understands its audiences as consumers and
customers rather than as citizens. Discuss, providing your own examples.
Note:
This essay is based on a subject called Understanding Australian Media
Focus more on commercial/news media (such as television, newspaper or radio).
Focus on how these media are neglecting what the audience should be informed of instead of what
they want (e.g. the increasing amount of click baits instead of viable news)
Try and include the definition of consumers v.s. citizens.
Try have at least 23 case studies (or more if relevant) regarding Australian media channels. For
example, Channel 10 reality television or Sydney Morning Herald click baits (and how The New York
Times business model and quality of news should be exemplified), etc that’s relevant.
Key points: the digitalised era has pushed media channels to succumb towards lower standard of
news to attract audiences. Also, how the content is changing according to the shifting audiences
